For consumer brands
Your brand on TikTok Shop, run end to end. Without breaking price or fighting retail.
TSP runs the channel for beauty, hair, food, pet and supplement manufacturers that already sell in retail and on marketplaces. A business plan before the first order, our own team, weekly reading by SKU.
- TikTok Shop Official Partner
- Official TikTok / ByteDance playbook
- Offices in São Paulo and Shenzhen
What a large brand asks first
Three questions that decide whether the channel gets in.
Will it cannibalize retail and distributors?
TikTok Shop sells what the shelf does not: kits, routines, launch bundles and creator offers. The offer architecture is designed not to compete with retail, and the price policy is written before the store opens.
What does it cost and what is left?
Before the first order, a 24-month business plan with platform fees, shipping, creator commission, media, returns and TSP remuneration, line by line. You see the channel margin and what has to change for it to close.
Who runs it?
TSP does. Store, catalog, creators, live, media and data with our own team in Brazil and China. Your team gets the weekly report and decides. The routine is ours.
How we operate
Seven fronts, one team, one weekly reading.
The same fronts as the homepage, explained for the person who will sign the contract.
Strategy and category
We read what the category already sells on the channel (ticket, orders per day, video formats of comparable brands) and define hero products, price range and what goes in as a kit.
Store and catalog
Seller Center, titles, descriptions, images and attributes per SKU. Kits registered as their own SKU, because the platform fixed fee is charged per item sold.
Creators and affiliates
Recruiting by layer (performance, category professionals, the brand own base), commission per SKU, samples and GMV tracking per creator.
Content and lives
Formats the category has already validated, a live calendar with a GMV target per session, host and script.
Media
GMV Max and Search Ads run on creative that organic has already proven, with a target ROAS and an investment cap set in the plan.
Data and governance
A weekly report with GMV, margin per SKU, operating cost and what changes the following week. You see the same dashboard we do.
Operations and logistics
Stock for live peaks, returns, customer service and integration with your warehouse or a fulfillment partner.
The business plan
Before the first order, the whole account.
Example plan for a hair care line, base scenario, first twelve months. The numbers change with your category, your price and your cost.
- GMV in 12 months
- R$ 9.8 million
- Platform fee, fixed fee per item and shipping
- 13.9% of GMV
- Creator commission
- 11.3% of GMV
- Media and samples
- 12.9% of GMV
- TSP remuneration
- 12.3% of GMV
- What is left for the brand before product cost and tax
- about 50% of GMV
An example. Each plan is built with your brand price, cost and target, and the brand gets the whole spreadsheet, not just the summary.
Frequently asked questions
What the head of e-commerce asks in the first meeting.
Do we need an internal team?
No. TSP runs it. On the brand side, one person who approves offer, price and stock and receives the weekly report.
How does remuneration work?
A monthly fee that steps up through structuring, assisted operation and scale, plus a percentage of net GMV. Media and samples are passed through at cost, with the budget approved beforehand.
How long until we sell?
Thirty days of structuring, from signature to an active store. The percentage on GMV only starts when the store opens. Consistent results come after the creator network saturates, which is why the minimum contract is six months.
What about channel pricing?
Set with the brand before opening, within the range retail accepts. The channel sells formats (kit, bundle, routine), not discounts.
Does the brand lose control of content?
The brief, the creator list and the formats are approved by the brand. TSP tracks every post and consolidates by creator.
Request an assessment of your brand.
Within three business days we tell you whether there is a fit with the channel and what the plan needs to close the account.