For networks, franchisors and distributors
Your network becomes the channel source of creators. With your own attribution and clear rules.
For groups with franchises, distributors or professionals trained by the brand: TikTok Shop comes in as the brand channel, and each unit earns from the results of the cohort it trained.
- TikTok Shop Official Partner
- Official TikTok / ByteDance playbook
- Offices in São Paulo and Shenzhen
What the network asks first
Three questions that decide whether the network gets in.
Will it compete with the unit?
The sale happens in the brand official store, and the unit is paid on the GMV of the creators it trained or activated. The unit does not become a competitor. It becomes the source.
Is this multi-level marketing?
No. There is no referral income, no levels and no downline. The unit is paid on the sales results of the cohort that came out of it, with percentages and milestones written into the contract and the franchise circular.
How do we know which unit a creator came from?
Through the enrollment link: the professional is tied to the unit before any engineering on the platform. TSP consolidates posts, activity and GMV per creator and per unit, with its own data.
How the network starts earning
Seven steps, from training to a dashboard per unit.
The model was designed for a beauty school network with hundreds of units. It fits any network that trains or activates professionals.
Training
A TikTok Shop module joins the network curriculum: script, practical test and a certification that ends with the first sale.
Activation
Assisted onboarding of the first cohorts, affiliate account opened, samples and commission per SKU.
Attribution
Reading by cohort for each unit: how many post, how many sell, how much they sell.
Unit remuneration
An amount per certified creator with a first sale, plus a percentage of the cohort own GMV. The size of the pool is the negotiation point: large enough to change unit behavior, small enough not to hurt the brand margin.
Legal validation
Percentages and milestones go into the offer circular and the contract after tax and legal validation. It is the first item on the agenda, not the last.
Channel operation
Store, catalog, live, media and data stay with TSP. The network supplies creators, the brand supplies product, and there is one operation.
Data
A monthly dashboard per unit and per cohort, with what each one received and why.
What a unit receives
The unit account, per month.
Example with a pool of 3% of cohort GMV and R$ 1,620 of GMV per active creator per month. The numbers change with network size and category ticket.
- First cohort, 25 active creators
- R$ 1,215 per month
- Steady state, end of year 1, 50 creators
- R$ 2,430 per month
- Mature unit, year 2, 100 creators
- R$ 4,860 per month
- Reference, year 3, 200 creators
- R$ 9,720 per month
An example. A pool of 2% to 5% changes the whole line, and the network gets the spreadsheet with the sensitivity, not just the summary.
Frequently asked questions
What the franchisor asks in the first meeting.
Does the unit have to sell?
No. The unit trains and activates. The creator sells, in the brand official store.
What changes in the franchise contract?
An offer circular with percentages and milestones, legally validated before execution.
How long until the first cohort sells?
Training, certification and activation take about two months. The first cohort reaches results in the following months and replaces the plan assumptions with real data.
What if the platform launches a native agency feature?
It adds up. The model requires your own attribution data, and that still holds with or without a native feature.
Who pays for samples and media?
The brand, at cost, with the budget approved beforehand. TSP remuneration is a fee plus a percentage of GMV.
Let us design the model for your network.
Bring the network size and the category. We bring the plan with pool, milestones and attribution rule.