111M
active users on TikTok Brazil
TikTok / Santander Research
The TikTok Shop has arrived in Brazil. Are you ready for the revolution?
TSP Brasil is a TikTok Shop Official Partner and runs the channel end to end: strategy, creators, content, live commerce, media and data. A recurring sales channel, not a campaign.
The channel is open. The numbers confirm it.
26x
growth in TikTok Shop BR daily revenue in 4 months
TikTok (primary data)
49%
of users have already bought a product they discovered on TikTok
Opinion Box, 2026
US$ 33,2 bi
TikTok Shop global GMV in 2024
Momentum Works / eMarketer
54,7%
of financial transactions in Brazil are made via Pix
Banco Central, 2S/2025
Brazil is TikTok 3rd largest market, mobile-first and Pix-first. TikTok Shop closed 2025 with R$ 1.2 billion in GMV in the country.
Selling on TikTok Shop takes more than posting videos.
The channel combines catalog, pricing, creators, variable commission, content, live commerce, paid media, logistics and conversion data.
Each front generates daily decisions: which SKU to scale, which creator to renew, which commission to sustain, which live to repeat.
To gain consistency, the operation needs cadence, metrics and performance readings by SKU.
Brazil and China. We run your brand in the world's largest social commerce market.
See brand operations →TSP Brasil organizes the commercial routine of TikTok Shop.
Seven pillars of operation for each brand or seller.
Strategy and category
Hero products, price positioning, reading the competition on the platform.
Store and catalog setup
Seller Center, titles, descriptions, images, attributes optimized by SKU.
Creators and affiliates
Recruiting, sending samples, product briefing and performance tracking by creator.
Content and lives
Shoppable videos, hosted live shopping, scripts, calendar and GMV targets per session.
Ads and amplification
GMV Max, Search Ads, LIVE Ads. Media investment driven by organic signals.
Data and governance
GMV, revenue by channel, operating cost, weekly report, course correction.
Operations and logistics
Stock for live peaks, returns, customer service, fulfillment integration.
TikTok Shop works as a loop, each cycle feeds the next.
The cycle feeds itself: the more creators produce content, the more data the operation accumulates. The more data, the sharper the selection of SKU, offer and creator. TSP Brasil operates every link.
Product
Store
Creators
Content
Live
Ads
Purchase
Data
Commission
Scale
TikTok Shop sells in the app. And it amplifies every other channel.
In markets where the channel has matured, the effect goes beyond in-app GMV. It is the halo effect: the content that sells on TikTok increases brand search, traffic to your own e-commerce, sales on marketplaces and turnover in physical retail. The consumer discovers on TikTok and buys wherever they prefer.
That is why TSP operates TikTok Shop as a growth asset for the entire brand, with catalog, creators, lives and media calibrated to perform inside the app and pull the other channels along.
New · Binational operation
Now your brand sells in China too.
In Brazil, TikTok Shop. In China, Douyin, the Chinese TikTok and the world's largest live commerce market. Our own team in both countries.
Brand in BrazilFull-stack TikTok Shop operation.
Brazilian brand in ChinaEntry and operation on Douyin and Chinese e-commerce.
Brand operation in ChinaA local presence, in the language and buying culture there.
For brands with a physical product and operations ready for the channel.
DTC brands
That sell direct to consumer and want to add TikTok Shop as a sales channel.
Marketplace sellers
That already sell on Mercado Livre, Shopee or Amazon and want to test discovery commerce.
Consumer goods manufacturers
That own a brand and are looking for a distribution channel based on content and creators.
Retailers
With a broad catalog and inventory structure to handle live peaks and campaigns.
Categories with the strongest fit
Beauty, wellness, fashion, home, food and affordable electronics.
Who TSP Brasil is.
TSP Brasil is a TikTok Shop Official Partner and sets the operating standard for the channel in the country: every front under one roof, without outsourcing critical links. Category strategy, store and catalog, creator and affiliate network, shoppable content, live commerce, performance media and data reading by SKU.
It is the model of the TSPs that lead the markets where TikTok Shop has matured, such as the United States, the United Kingdom and Southeast Asia: full-stack operation, GMV targets per live session, an affiliate network calibrated by category and a weekly data cadence. TSP Brasil applies this standard from day one, with the advantage of having lived the channel from the inside.
The leadership brings together two decades of brand management for companies such as Santander, Mondelez and JBS, executive experience inside TikTok and DJI, and operations on the China-Brazil axis with stints at Alibaba, FedEx and Loggi. It is the repertoire of the markets where social commerce is already mainstream, applied to the Brazilian reality.
It is the model of the TSPs that lead the markets where TikTok Shop has matured, such as the United States, the United Kingdom and Southeast Asia: full-stack operation, GMV targets per live session, an affiliate network calibrated by category and a weekly data cadence. TSP Brasil applies this standard from day one, with the advantage of having lived the channel from the inside.
The leadership brings together two decades of brand management for companies such as Santander, Mondelez and JBS, executive experience inside TikTok and DJI, and operations on the China-Brazil axis with stints at Alibaba, FedEx and Loggi. It is the repertoire of the markets where social commerce is already mainstream, applied to the Brazilian reality.
Leadership
Veronica Li
Founder & Head of Operations
Former Operations Lead at TikTok and former Country Manager at DJI for Brazil and Central America. Founder of Bright Pet, a pet supplement brand built inside TikTok Shop Brazil and the category leader on the channel. At TSP, she leads operations: store, creators, lives, media and logistics.
Rafael Ribeiro
Founding Partner
20 years in brand strategy, growth and business development, with more than 300 brands served in branding and activation projects, among them Santander, Mondelez, JBS, Accor, Novartis, Comgás and Dengo, as well as the UN/UNESCO and the IDB. Featured in outlets such as Forbes, Exame, Valor Econômico, Le Monde and Meio & Mensagem. Partner and board advisor in food, real estate, technology and tourism businesses. At TSP, he leads commercial strategy and the reading of category and growth.
João Antonio Sartor
Partner & Head of Shop Growth
A growth, performance and commercial-intelligence strategist, with experience structuring sales-driven digital operations. He works at the intersection of media, data, content, offer and conversion, helping brands turn audience into commercial results.
At TikTok Shop Brazil, he leads the Shop Growth front, connecting store, creators, lives, media, catalog, offers and performance data. His focus is to support brands in building and optimizing their operation inside TikTok Shop, with category reading, conversion improvement, opportunity analysis and processes for scale.
Operamos um número limitado de marcas por categoria.
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